Analysis communicates with the rational side of people who want to be rational. As BAs we have all kinds of methods and structures and approaches for doing that. Too many.
However, the question remains: how do BAs communicate with those operating at the emotional level (cos they have abstracted what they think they need to know already)? We don't have a framework for doing that: we have the emotional intelligence people and all kinds of "take a swim in lake you" gurus, what we don't have (or I am not aware of) is a framework for doing analysis using emotions rather than logic! And - of course - it is not black and white: people do not operate either rationally or emotionally - it is a mixture...
Doing analysis by emotions rather than logic?!? How does that work? It would be the only genuinely new approach I have seen to BA over the last 20 years... It has set me thinking...
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