Monday, January 30, 2012

Bad Business Analysis

Just finished "Bad Science" by Ben Goldacre - great fun and pretty amazing. The scary bit was when he was banging on about Nutritionists...how they have jargonised and over-complicated a simple field (nutrition) in order to sell a pig in a poke and make a fast buck...scary because that's happened to Business Analysis with all the "methods" and "approaches" - Agile, Lean, Six Sigma, UML, RAD/JAD and the "accreditation" that goes with them: diplomas in this and CBAPs in that.

Fantastic.

Of course, you can hold all the certificates in all of the methods and approaches and still just not get that there is no way round actually doing the simple (but difficult!) analysis.

If you want it doing right first time, do what people who can't afford to fail do: analyse. Don't just keep throwing money at the miracle-cures peddled by the modern day equivalents of the mid-western medicine-men!

I mean, just a little bit of analysis about business analysis will tell you that you don't need to study a trade-marked load of marketing jargon in order to do analysis!

Over complicated and over-expensive methods and goobleydegook speak - who needs it?

3 comments:

joy paul zarapala said...

Little confused but very much happy.
I am new to BA and I want to learn it. Can you suggest me the best way to learn.

Anonymous said...

...scary because that's happened to Business Analysis with all the "methods" and "approaches" - Agile, Lean, Six Sigma, UML, RAD/JAD and the "accreditation" that goes with them: diplomas in this and CBAPs in that.

That's the first time I've seen anything sensible written on this subject.

You might think the IIBA would avoid infantile analysis mistakes on their own website. Nope. Just look at the IIBA membership registration screen:
https://www10.iiba.org/source/iiba_signup/index.cfm?Section=Sign_up

Business Address? Nope
Home Address? Nope
Both are unverifiable, so stick it in a database and then do some data mining on the basis that the data is correct.

Everyone who signs up with the IIBA has seen this. It's pathetic.

And other strange stuff that I will provide some detail for.

Anonymous said...

Please change your captcha to something easier - it doesn't need to be so obscure.